What does your event data actually tell you?

Most events know how many people came through the gate, but far fewer can show where those visitors came from, how far they travelled, how long they stayed and where they spent their time. In this webinar, Tristan Adams, founder and CEO of Vistr, unpacks what visitor data can reveal about an event, drawing on two case studies including the visitor footprint work around the Taupō Super 440. He'll also make the case for the part of the story the sector consistently under-sells when demonstrating ROI: regional dispersal and seasonality, and the value an event delivers well beyond its own dates and venue.

You'll come away knowing what you can do with the data you already hold before spending a cent, and where paid datasets can add depth when you need a stronger case for funders, councils or sponsors. Whether you're running a community festival or a major event, this session will help you tell a clearer, more credible story about your impact. Bring your questions, as there'll be time for Q&A at the end.