What does a good communications partnership actually look like from an event organiser’s perspective?

 In this session, 818’s Kate Jones, Head of Major Events & Trade and Chris Henry, Managing Director, will take a practical look at how communications can work alongside an event team to build awareness, reach new audiences and keep momentum going throughout an event campaign.

 Drawing on case studies from across 818’s Major Events portfolio, Chris and Kate will share how 818 approaches different event challenges, from finding an event’s appeal beyond its traditional audience, to building momentum across multiple markets, reaching grassroots communities and creating experiences that generate their own stories and content.