Cvent event: Event organisers are entering a new sourcing era, where AI and GEO are reshaping how programmes are researched, how destinations and venues are discovered, and how sourcing decisions begin taking shape before a shortlist is finalised. In this session, we’ll explore what that shift means for the industry, where sourcing behavior is headed next, and how Cvent’s product vision supports a more connected path from discovery to shortlist to RFP. You’ll leave with a sharper point of view on the future of sourcing, plus practical ideas to adapt your strategy and plan with confidence in an increasingly AI-powered world.
